GMC Named Number 1 In Sales ExperienceÂ
Amidst the challenges posed by the pandemic, the automotive sector faced a significant downturn. Production halts, and disruptions in the supply chain led to surging prices and a scarcity of sought-after models at dealerships. While the situation is gradually improving, the 2023 U.S. Sales Satisfaction Index Study by J.D. Power reveals varying degrees of success in the sales process among different brands. Surprisingly, the top three positions are dominated by General Motors brands.
Securing the top spot in the study, Buick attained an impressive score of 824 out of 1,000. Following closely, GMC claimed the second position with a score of 821, while Chevrolet secured the third spot with a score of 812. Delving into specific vehicle segments, GMC emerged as the leader in mass-market SUVs/minivans and trucks. Simultaneously, Chevrolet stood out as the top brand among mass-market car manufacturers.
Buick, GMC, and Chevrolet have maintained their competitive edge by offering attractive incentives and a diverse range of electrified vehicles. Notably, the Chevrolet Equinox EV is currently available for purchase, and despite the discontinuation of the Bolt and Bolt EUV, these models continue to be popular sellers. This trend underscores customers' satisfaction with the brand, emphasizing their commitment to providing information and an enriching experience for those venturing into purchasing new products. While electric vehicles do not entirely depart from traditional gas models, their distinct experience prompts buyers to seek comprehensive knowledge before purchasing.
J.D. Power surveyed 37,234 buyers who acquired or leased a vehicle between March and May 2023. The study scrutinized six aspects of the buying process: the delivery process, dealer personnel, negotiation of the deal, completion of paperwork, dealership facility, and the dealership website.
When you're prepared to witness the impact of an informed and attentive staff, make Malouf Buick GMC your first destination. We eagerly anticipate showcasing the latest models and addressing any inquiries you may have regarding charging, the electric vehicle ownership experience, and more.
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